Giant Red Bull chases after tiny Redwell for reasons

Written on August 14, 2013 – 5:49 pm by Ding

 Update: Red Bull has backed down, on the proviso that Redwell doesn’t put its name on energy drinks.

Redwell's beers. Or wait, is it Red Bull? I'm so confused!

Redwell’s beers. Or wait, is it Red Bull? I’m so confused!

Red Bull, the mega-brand behind the caffeine/taurine/tastes-a-bit-like-death-filled energy drink as well as massive amounts of sports sponsorship including fully owned sports teams, a hefty F1 sponsorship deal and extreme sports sponsorships including its own air race has issued legal warnings to small Norwich-based microbrewery Redwell Brewing.

The mega-brand is worried that there will be confusion in consumers between itself and the micro-brand and has demanded that Redwell changes its name, Redwell being a small business with eight people working there.


This might seem like an odd thing to get fired up about, but it strikes me as corporate insanity and I’m clearly in an easily rattled mood.

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Oh look, it’s a blog

Written on January 31, 2013 – 8:06 am by Ding

I’m sure a lot of you have been saying “gosh, you’ve been awfully quiet over there haven’t you?” and you’d be right, I have been quiet, at least on this particular digital outlet.

I have been writing on a very regular basis at my old haunt Bit-Tech. I write something news-like over there pretty much every morning and even have a regular column on their blog. You can click here to see  the David Hing Bit-Tech blog archives. Not only am I writing there which is of course a massive draw for anyone,  but the other guys writing for the site are uniformly excellent.

I’m also no longer working at M&M and am instead working in digital marketing for an insurance company. Although I was initially reluctant to cross over to the “dark side” that is marketing, the work’s pretty good, the company is Not Evil and they let me write crazy things like this from time to time.

I’ve got a couple of projects in the works once again, most of which gaming related, and I’m tempted to write a little bit about them although I find actually writing about a project is the fastest way to kill it off for good, so I’m a little reluctant to talk about the game that I am making and have got quite far with. All I shall say is that it is set in space and I no longer recognise half the code I’ve actually written.

Additional Notes:

Fun fact: It’s really rather difficult to post something on a blog that has been dormant for as long as this one has. If you go through my archives, you’ll find quite a few posts that basically make excuses as to why I haven’t posted for a while.

There’s even a sub-category of that type of post whereby I comment on the fact that there are a lot of posts where I apologise for not posting for a while.

Self Portraits

Written on July 5, 2012 – 9:04 pm by Ding

I have a belief that anyone trying to create anything will inadvertently create self portraits of themselves over and over again without even realising.

I have started working on some pixel art for a new project and was very proud of some alterations I made on my ‘Ding sprite’ from Ego to make him a low level dungeon-crawling adventurer.



I thought that looked pretty good, until my girlfriend noticed the following things:

1) That’s probably closer to my actual hair colour anyway.

2) I appear to be wearing that particular tee-shirt today.

Right down to the V-neck.

Score one for extra confidence in a theory, lose one for falling back into artistic self-insertion habits.

Batman: Arkham Asylum Review

Written on July 4, 2012 – 9:21 pm by Ding

Why yes, I did just post a review for a game that’s three years old. That’s either post-modern games journalism or post-relevant games journalism.

This review originally appeared on X, a site I now pretend I never created. You can read my full review below the fold.

I’ve always been a big fan of the Dark Knight in almost all his forms. That Batman has seen so many variations baffles and intrigues me.

Although my taste may indeed have been tempered by the fact that I was a teenager and didn’t know any better at the time, I would highly recommend the No Man’s Land series of graphic novels. They have an interesting if not far fetched setup with Gotham City cut off from the rest of the states and being carved up by the wide variety of Batman villains, it puts well known characters under unusual stresses, and the ending…well, it’s disappointing. The point is there were some great moments there, some extraordinary artwork, a few gems of good story telling and the first two volumes were probably what pushed me off into the deep end of trying to draw my own comics, be that for good or ill.

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iOS Game Review: Niko

Written on February 7, 2012 – 10:00 am by Ding

iOS Game Review:  Niko

Niko is a platformer from Habbo Hotel creators, Sulake.  It is worthy of comment for two reasons:  Firstly, it has some level of integration with Habbo Hotel, a hugely successful and popular virtual world that has been one of the innovators of micro transactions and secondly, it resolves a lot of problems that platform games have on a touch screen device.

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Was the McDonald’s Twitter campaign really a disaster?

Written on January 27, 2012 – 12:40 pm by Ding

Disclaimer:  I am now an intern at M&M Global, a media and marketing trade journal, but this piece does NOT represent the views of the magazine.  Also, see that word intern:  That means I’m a rung on the ladder below junior.  Views to be taken with a pinch of salt.

A Twitter campaign run by McDonald’s got a little out of hand a few days ago.  The fast food chain promoted two tweets with two hashtags encouraging tweeters to 1) learn about the McDonald’s supply chain with #meetthefarmers and 2) share their stories about their McDonald’s experiences with #McDStories.

The meet the farmers hashtag was doomed to mediocrity from conception.  It’s a nice idea and apparently did quite well, but isn’t going to engage mass audiences.  Besides, as soon as you give most people the word ‘farmer’, they instantly translate it into a West Country accent.  When I used to tell people I went to Farmor’s School, you could see them doing it in their heads.

The second hashtag however was just plain doomed from conception.  If you’ve spent any amount of time in the real world, or indeed on Twitter, you don’t need any marketing training or experience to know where the #McDStories was going to go.  Instead of the warm and fuzzy “I’m Lovin’ It” tweets they were apparently expecting, the hashtag very quickly filled up with horror stories and general bile directed towards the golden arches.  The promoted tweet was pulled after a couple of hours when they saw how their social marketing audience had turned.

This incident was reported just about everywhere and heralded as one of the first social media marketing gaffs of the year.  I can’t help feeling however that there’s something more to it.

I think McDonald’s got a lot of mileage out of that one promoted tweet.

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The Chaotic Tortoise Top 5 Games of 2011

Written on January 22, 2012 – 6:20 pm by Ding

Happy new year.  I know it’s nearly February, but that still makes it new and happy.  The Chaotic Tortoise has had a nice hibernation period and is back and ready to clatter away at its keyboard now.


The end of the year for many journalists is a time of making lists be they best ofs, worst ofs, most anticipateds or sometimes a combination of the three.  Other journalists complain about how it’s the time of the year for making lists.
Anyone that has known me for any length of time might know that I can get to the party a little late so I feel no shame in posting my top five games from last year, followed by a few honourable mentions, now rather than sooner.

This is composed of games I have been able to play this year and despite doing quite a bit of work in the gaming press itself, that has been less than I would have liked due to 2011 being a really busy year for me.  I’m sure there are many other games worthy of inclusion, but I just haven’t played them and won’t pretend that I have.  That’s integrity for you.

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New Years Resolution: Regarding Cynicism

Written on January 19, 2012 – 11:56 am by Ding

I dislike resolutions.  I dislike what they do to my brain the rest of the year.  If there is something worth making a resolution about then you probably shouldn’t have to wait until you start writing on a new calendar and you should instead just start doing it and the idea of New Years Resolutions makes me not want to start doing something until I get to a neat round number of a date.

It’s probably the same reason I strongly dislike Valentine’s day.  Someone can be a filthy scum-weasel to their significant other all year round and get a free pass if they take them to Paris on Februrary 14th.  Similar with “Christmas spirit” (as in good cheer, not drinking before noon), you should be a good and cheerful person all year round, not just when the world tells you to buy a few cards and presents.

With that being said, with 2012 rolling around, it got me thinking about what I would like to change about myself.  I considered that maybe doing a bit of exercise might be a good idea, drinking less would also be good and possibly being a little more generally organised in terms of diet and lifestyle, but to be honest I’m in a good place with all of that.  The thing that I really want to change is my attitude towards things.  It’s not that I have a particularly bad attitude towards life in general and I consider myself optimistic and irritatingly chirpy at times, but when it comes to media and entertainment, I have been passively brainwashed to hate and despise everything without giving it a fair chance.

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Saints Row: The Third Review

Written on November 28, 2011 – 11:38 am by Ding

I very nearly wrote off Saints Row: The Third after about an hour.  Had I not been reviewing the game and possessing the professionalism to play through to the end, it might have been consigned to the shelf of ‘things I might come back to.’


Short version:  I’m glad I kept on playing.


Long version:  Hit the ‘read the rest of this entry’ button to read on.


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Chaotic Tortoise begins advertising drive

Written on November 26, 2011 – 1:15 pm by Ding


As I’ve started going for a few sub-editing jobs, I also thought I’d practise my pun headlines…